Our work
Dig in below to see a small sample of our crops taking root in the world .
#OriginalBeans #RebrandingInitiative #CreativeStrategy #ToneofVoice #Copywriting #Packaging #SalesCollateral #ProductCatalog #Website #Email #Social
The ask: Highlight relationship between mission to regenerate what we consume to product offering of high quality chocolate made from the rarest cacao beans on earth. Approach brings origins to consumers, personifies each variety and illustrates the rarity of each bean. Like the founder, Philipp Kauffmann, the brand voice is refined, smart, celebrates growers and crafters, confronts climate challenges head on (without being scold-y) and shows a clever sense of humor. The initial short-term engagement is still growing strong 10 years later, continuing to increase market share, share of voice and brand loyalty.
#ShareATable #SubscriptionLaunch #CreativeStrategy #Branding #ToneOfVoice#Copywriting #Website #Social
The ask: Create relatable, distinct tone of voice for community dining app for people 35+. Break through increasingly crowded market, give taste of what dinners are like and share benefits to joining. Promote new subscription offering via email, and organic and paid social. Subscriptions are up, loneliness is down.
#TomTom #NewStrategy&NextChapter #CreativeStrategy #ReBranding #ToneofVoice #BrandBook #ContentStrategy #ContentCreation #Documentary #Website #Social #MarketingCollateral #AssetCatalog
The ask: Develop content to engage employees, investors, press and customers in announcing pivot to new strategy. And rebrand at the same time. Designed modular documentary as center of content framework to feed social, articles, paid adverting and email for 18+ months. The documentary premiered at the De La Mar theater in Amsterdam, with surveys showing 100% engagement. After 360 launch, the stock price increased, earned press mentions tripled, and website views, social engagement and qualified leads bested previous highs.
#negotiagent #CreateBrandFromScratchForAIAgent #CreativeStrategy #Naming #Branding #ToneofVoice #WebsiteUX&Copy #Sales&MarketingCollateral #TheWholeKit&Kaboodle
The ask: what do you call the first AI legal contract negotiation agent? negotiagent, of course. The only solution of its kind available yet easy at a glance to confuse with others in a cramped AI legal tech market, negotiagent ToV features simple language and direct explanations. The messaging focuses on problems the tech is solving without relying on overused B2B buzzwords. negotiagent may be cutting edge, future proof and innovative, but you won't hear the brand tell it, only show it. The visual branding and tone of voice are designed to fit in with a skeptical, conservative legal audience while standing out.
#AxiomForMen #CreateBrandForMensSkincareLine #CreativeStrategy #ToneofVoice #Copywriting #Website #Advertising
The ask: Develop voice for line of LGBTQ+-owned skincare line, primarily aimed at gay men and straight allies (Acceptrosexuals in Axiom For Men parlance). Marry product messaging with cause component (5% of every sale to an LGBTQ+ charity). And add some fun into the communications to show our target audience we see them and speak their language.
#BrandedU #GenderEqualityCampaign #ContentCreation #Copywriting #Website #Social
The ask: Follow up the award-winning “My Name is Peter” campaign with Mavericks, an initiative seeking to further educate professionals in the Netherlands and beyond about gender inequality. And appeal to men to take an active role to help progress efforts. The campaign topped sales goals of corporate training programs, earned mentions in leading business publications and resulted in millions of impressions.
#JuiceByNature #CafeLaunch #ToneofVoice #Copywriting #Tagline #ProductNaming #Website
